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Pen & Pixel

Client Case Study: Talent Socio - Breaking the Plateau: From Stagnation to Scalable Growth

  • Writer: Pen Pixel
    Pen Pixel
  • Jul 29
  • 2 min read

Updated: Aug 7


About the Client

Talent Socio is a recruitment agency that specializes in mid to senior-level hiring across India. With a solid presence in the HR space, they had built a large LinkedIn following of 98,000 — but the growth had stalled. Despite their network size, visibility wasn’t translating into qualified leads or business outcomes.


The Growth Challenge

The follower count was high, but engagement was flat. Talent Socio was not reaching fresh audiences or generating consistent inquiries. Their in-house team lacked the bandwidth for structured campaigns, and the absence of targeted outreach meant leads were coming in slowly — if at all.


The Pen & Pixel Approach

We partnered with Talent Socio to activate their dormant audience and expand their reach into new demographics using a combination of LinkedIn management and email marketing.


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Our key initiatives included:

  • Posting regular, high-impact weekly job updates tailored to attract mid and senior-level HR professionals

  • Running targeted LinkedIn campaigns to reach hiring managers in Tier 1 and Tier 2 cities

  • Managing direct-response ads aimed at decision-makers for quicker conversions

  • Designing email workflows for both cold outreach and lead nurturing


Results That Mattered

In just a few weeks of working together, Talent Socio saw clear results:

  • Crossed the 100K follower mark after being stuck at 98K for nearly a year

  • Achieved higher engagement and reach on job-related content

  • Generated quality leads from diverse regions across India

  • Improved brand visibility within the HR and recruitment ecosystem


The Outcome

By transforming Talent Socio’s approach to outreach, Pen & Pixel turned their LinkedIn presence into a consistent lead engine. Through structured campaigns and focused targeting, we helped them move beyond vanity metrics and toward business growth.

“It was the strategic consistency we lacked. Pen & Pixel made our outreach smarter, not louder — and that made all the difference.”— Talent Socio Team

 
 
 

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